If we are to meet the energy demands of the region using 100% renewables, we need innovative concepts aimed at creating an integrated regional energy and transport system. Important elements will include energy conversion technologies, finding ways to make links between different types of infrastructure, storage systems, and sector coupling between power, heating/cooling and transport systems. The Oberwart-Stegersbach region is serving as an innovation lab where futuristic solutions for integrated regional systems are being researched and tested in real operating conditions.